![]() ![]() For Preymaker, this was a game changer that meant no matter where the client was located, they can view a live session with Preymaker from their cloud studio within seconds. To overcome this, Preymaker built a secure, high-speed, low latency broadcasting platform that allows real-time streaming for anyone, anywhere in the world. In implementing a color in the cloud workflow, consistent playback initially proved a challenge. "By making our cloud studio transparent to our whole team, it enables more time to focus on creativity, craft and innovation." We don't have to move data around, it's already there in one place," said Kneale. An artist in London can be working on a timeline and hit save, then an artist in New York or Los Angeles can take over in seconds. "It's remarkable how our artists are able to collaborate seamlessly across the globe. Leveraging Windows- and Linux-based virtual workstations, the studio uses Weka IO's WekaFS file server linked to Amazon Simple Storage Service (S3) for centralized data that can be securely accessed by Preymaker artists from virtually anywhere.Įmbracing a 100-percent cloud workflow enables ways of working that were previously impossible. They connect to the studio infrastructure on AWS using various devices, such as Wacom tablets, and with a zero client or software client. Artists in the New York office collaborate with talent working in locations around the world, including Los Angeles, London and as far as New Zealand. ![]() ![]() Preymaker's infrastructure is entirely virtualized, even in its 10,000-square-foot Manhattan studio space. Gradually, we have been getting each part of our process refined and implemented. Getting Flame to run seamlessly in our virtual environment was huge. Fortunately, Autodesk was very supportive of our vision and, working together with AWS, we're now able to run multiple Flame workstations in the cloud and artists can collaborate simultaneously. We have strong relationships with Foundry and Autodesk, and we use a lot of Flame, so being able to use that in the cloud was pivotal. Like building a house, your foundations have to be sound. "We use a diverse suite of tools and software, from Unreal Engine to Houdini and Flame, so making sure all of these fundamentals were solid was key. Then, when we started building Preymaker, the timing was perfect, the cloud technology looked ready," Kneale explained. "I'd been closely watching the evolution of the cloud for many years and was very interested in how to harness this growing power. Continuing that pioneering legacy at Preymaker, Kneale ensured that the studio's fully virtualized workflow would be capable of facilitating visual effects, design, VR, AR and color grading-an industry first. Prior to Preymaker, Kneale co-founded The Mill New York, where he led the creation of unique innovations like The Blackbird, Cyclops and Mascot, developments that leverage real-time technology to make high-quality computer graphics (CG) content production faster and more efficient. Preymaker was formed with a primary goal to constantly innovate and invent, fueling the ability to create and craft stand-out content and experiences. The company's diverse talent base is rapidly expanding worldwide, and the studio is becoming a go-to resource for agencies and brands for its ability to make things happen, quickly and beautifully. Now, with more than a year of production under its belt, Preymaker, formed with fellow ad industry veterans Melanie Wickham and Verity Grantham, is hitting its stride. Opting to skip hardware procurement and setup from a physical standpoint, he established the creative studio wholly on Amazon Web Services (AWS). Having championed technological innovation in the name of creativity for more than two decades, it's only fitting that Preymaker co-founder and chief creative Angus Kneale embraced a forward-looking approach to standing up his studio's infrastructure. ![]()
0 Comments
Leave a Reply. |